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results: 1
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Author:
Pine, Karen J.
;
Veasey, Tina
Title:
Conceptualising and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge.
Journal:
Journal of marketing management
, 19/2003/3-4, S. 459-473.
Language:
english
Publication Year:
2003
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Altersstufe
;
Experiment
;
Kind
;
Kindliche Entwicklung
;
Kognitive Entwicklung
;
Kognitiver Prozess
;
Messung
;
Methode
;
Nonverbale Kommunikation
;
Verbale Kommunikation
;
Verstehen
;
Werbekompetenz
;
Werbung
;
Wissen