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Author:
Pine, Karen J.
;
Veasey, Tina
Title:
Conceptualising and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge.
Journal:
Journal of marketing management
, 19/2003/3-4, S. 459-473.
Language:
english
Publication Year:
2003
Publication Type:
research report; periodical article
Descriptors:
age group
;
experiment
;
child
;
child development
;
cognitive development
;
cognitive process
;
measurement
;
method
;
nonverbal communication
;
verbal communication
;
understanding
;
advertising competence
;
advertising
;
knowledge