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results: 1
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Author:
Hitchon, Jacqueline
;
Duckler, Peter
;
Thorson, Esther
Title:
Effects of ambiguity and complexity on consumer response to music video commercials.
Journal:
Journal of Broadcasting and Electronic Media
, 38/1994/3, S. 289-306.
Language:
english
Publication Year:
1994
details.label.typ_de:
Forschungsbericht; Literaturbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Effektivitaet
;
Konsument
;
Medienwirkung
;
Musik
;
Videoclip
;
Werbespot
