IZI-database.org : research literature and references on children‘s and educational television

Search IZI-database.org

Search for:

all words

Keywords:

Author / Editor:

Institution:

Title:

Journal:

Publisher Statement:

ISBN / ISSN:

Publication Year:

from: to:

only full text

IZI-Database results

< Back to search results results: 1 from

Author:

Hitchon, Jacqueline; Duckler, Peter; Thorson, Esther

Title:

Effects of ambiguity and complexity on consumer response to music video commercials.

Journal:

Journal of Broadcasting and Electronic Media, 38/1994/3, S. 289-306.

Language:

english

Publication Year:

1994

Publication Type:

research report; literature review; periodical article

Descriptors:

effectiveness; consumer; media effect; music; video clip; commercial

Last update: Apr 11, 2024 // Number of documents: 35484