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Author:
Seatter, Robert
Editor / Collaborator:
Meyer, Manfred (Hrsg.)
Title:
BBC Education - the role of marketing.
Publisher Statement:
Muenchen u.a.: Saur 1993, S. 68-73.
Collection:
Educational programmes on television - deficiencies, support, chances.
Language:
english
Publication Year:
1993
details.label.typ_de:
Kongressbeitrag; Sammelwerkbeitrag
details.label.keywords_alle_de:
BBC Education
;
Bildungsfernsehen
;
Bildungswerbung
;
Informationskampagne
;
Marketing
;
Oeffentlichkeitsarbeit
;
Programmwerbung
;
Werbestrategie
