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Author:

Seatter, Robert

Editor / Collaborator:

Meyer, Manfred

Title:

BBC Education - the role of marketing.

Publisher Statement:

Muenchen u.a.: Saur 1993, S. 68-73.

Collection:

Educational programmes on television - deficiencies, support, chances.

Language:

english

Publication Year:

1993

Publication Type:

conference paper; contribution

Descriptors:

BBC Education; educational television; education marketing; information campaign; marketing; public relations; programme trailer

Last update: Apr 11, 2024 // Number of documents: 35484