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results: 1
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Author:
Butter, Eliot J.
;
Weikel, Kim Bartlett
;
Otto, Victoria
;
Wright, Kim P.
;
Deizner, Greg
Title:
TV advertising of OTC medicines and its effects on child viewers.
Journal:
Psychology and Marketing
, 8/1991/2, S. 117-128.
Language:
english
Publication Year:
1991
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Arzneimittelwerbung
;
Experiment
;
Fernsehen
;
Kinderwerbung
;
Werbewirkung
