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Author:
Butter, Eliot J.
;
Weikel, Kim Bartlett
;
Otto, Victoria
;
Wright, Kim P.
;
Deizner, Greg
Title:
TV advertising of OTC medicines and its effects on child viewers.
Journal:
Psychology and Marketing
, 8/1991/2, S. 117-128.
Language:
english
Publication Year:
1991
Publication Type:
research report; periodical article
Descriptors:
pharmaceutical advertising
;
experiment
;
television
;
children's commercial
;
advertising effect
