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Author:
Ward, Scott
Editor / Collaborator:
Adler, Richard P. (Hrsg.); u.a.
Title:
The effects of television advertising on consumer sozialisation.
Publisher Statement:
Lexington, Mass. u.a.: Lexington Books 1981, S.185-194.
Collection:
The effects of television advertising on children.
Language:
english
Publication Year:
1981
details.label.typ_de:
Sammelwerkbeitrag
details.label.keywords_alle_de:
Fernsehen
;
Kind
;
Sozialisation
;
Verbraucherverhalten
;
Werbesendung
