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Author:
Ward, Scott
Editor / Collaborator:
Adler, Richard P.; u.a.
Title:
The effects of television advertising on consumer sozialisation.
Publisher Statement:
Lexington, Mass. u.a.: Lexington Books 1981, S.185-194.
Collection:
The effects of television advertising on children.
Language:
english
Publication Year:
1981
Publication Type:
contribution
Descriptors:
television
;
child
;
socialization
;
consumer behaviour
;
commercial programme
