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Editor / Collaborator:
Greenfield, Patricia Marks (Mitarb.); Yut, Emily (Mitarb.); Chung, Mabel (Mitarb.); Land, Deborah (Mitarb.); Kreider, Holly (Mitarb.); u.a.
Title:
The program-length commercial. A study of the effects of television. Toy tie-ins on imaginative play.
Journal:
Psychology and Marketing
, 7/1990/4, S. 237-255.
Language:
english
Publication Year:
1990
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Experiment
;
Fernsehen
;
Kind
;
Kinderprogramm
;
Merchandising
;
Spielverhalten
;
Werbesendung
;
Werbewirkung
;
Zeichentrick
