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Editor / Collaborator:
Greenfield, Patricia Marks; Yut, Emily; Chung, Mabel; Land, Deborah; Kreider, Holly; u.a.
Title:
The program-length commercial. A study of the effects of television. Toy tie-ins on imaginative play.
Journal:
Psychology and Marketing
, 7/1990/4, S. 237-255.
Language:
english
Publication Year:
1990
Publication Type:
research report; periodical article
Descriptors:
experiment
;
television
;
child
;
children's programme
;
merchandising
;
childhood play behaviour
;
commercial programme
;
advertising effect
;
animated cartoon film
