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results: 1
from
Author:
Wilson, Barbara J.
;
Weiss, Audrey J.
Title:
Developmental differences in children's reactions to a toy advertisement linked to a toy-based cartoon.
Journal:
Journal of Broadcasting and Electronic Media
, 36/1992/4, S. 371-394.
Language:
english
Publication Year:
1992
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Experiment
;
Fernsehen
;
Kind
;
Kinderprogramm
;
Maedchen
;
Medienwirkung
;
Merchandising
;
Spielzeug
;
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;
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;
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