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Author:

Wilson, Barbara J.; Weiss, Audrey J.

Title:

Developmental differences in children's reactions to a toy advertisement linked to a toy-based cartoon.

Journal:

Journal of Broadcasting and Electronic Media, 36/1992/4, S. 371-394.

Language:

english

Publication Year:

1992

Publication Type:

research report; periodical article

Descriptors:

experiment; television; child; children's programme; girl; media effect; merchandising; toy; commercial television; advertising functions; animated cartoon film

Last update: Apr 11, 2024 // Number of documents: 35484