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Author:
Augier, Marguerite
Title:
Tap, like, learn: Understanding Gen Z's social media-powered news engagement.
Publisher Statement:
Athens, Ohio: University 2023. 44 S.
Language:
english
Publication Year:
2023
Publication Type:
bachelor thesis; research report
Descriptors:
age difference
;
influence
;
attitude
;
television
;
generation gap
;
gender difference
;
credibility
;
information
;
information literacy
;
information source
;
information retrieval
;
interest
;
adolescent
;
young adult
;
consumer behaviour
;
media coverage
;
motivation
;
news
;
new media
;
media use motive
;
online survey
;
quantitative research
;
social media
;
advertising
;
newspaper