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results: 1
from
Author:
Barta, Sergio
;
Belanche, Daniel
;
Fernandez, Ana
;
Flavian, Marta
Title:
Influencer marketing on TikTok: The effectiveness of humor and followers' hedonic experience.
Full Text:
Journal:
Journal of retailing and consumer services
, 70/2023, art. 103149, 12 S.
Language:
english
Publication Year:
2022
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Darsteller
;
Demographische Daten
;
Effektivitaet
;
Humor
;
Inszenierung
;
Jugendlicher
;
Junger Erwachsener
;
Marketing
;
Medienerfahrung
;
Medienfigur
;
Medienwirkung
;
Meinungsfuehrer
;
Neue Medien
;
Online-Befragung
;
Quantitative Sozialforschung
;
Rezeption
;
Rezipient
;
Social media
;
Video
;
Wahrnehmung
;
Werbewirkung
;
Werbung
;
Follower
;
Influencer
;
TikTok
