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results: 1
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Author:
Barta, Sergio
;
Belanche, Daniel
;
Fernandez, Ana
;
Flavian, Marta
Title:
Influencer marketing on TikTok: The effectiveness of humor and followers' hedonic experience.
Full Text:
Journal:
Journal of retailing and consumer services
, 70/2023, art. 103149, 12 S.
Language:
english
Publication Year:
2022
Publication Type:
research report; periodical article
Descriptors:
actor
;
demographic data
;
effectiveness
;
humour
;
production
;
adolescent
;
young adult
;
marketing
;
media experience
;
media character
;
media effect
;
opinion leader
;
new media
;
online survey
;
quantitative research
;
reception
;
recipient
;
social media
;
video
;
perception
;
advertising effect
;
advertising