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Author:
Castillo-Abdul, Barbara
;
Perez-Escoda, Ana
;
Nunez-Barriopedro, Estela
Title:
Promoting social media engagement via branded content communication: A fashion brands study on Instagram.
Full Text:
Journal:
Media and communication
, 10/2022/1, S. 185-197.
Language:
english
Publication Year:
2022
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Beeinflussung
;
Emotionale Wirkung
;
Instagram
;
Interaktion
;
Kommentar
;
Konsument
;
Korrelation
;
Markenkenntnis
;
Markenprodukt
;
Medienanalyse
;
Medieninhalt
;
Medienkommunikation
;
Neue Medien
;
Persuasive Kommunikation
;
Quantitative Sozialforschung
;
Social media
;
Werbewirkung
;
Werbung
