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Author:

Castillo-Abdul, Barbara; Perez-Escoda, Ana; Nunez-Barriopedro, Estela

Title:

Promoting social media engagement via branded content communication: A fashion brands study on Instagram.

Full Text:

Journal:

Media and communication, 10/2022/1, S. 185-197.

Language:

english

Publication Year:

2022

Publication Type:

research report; periodical article

Descriptors:

influence; emotional effect; interaction; commentary; consumer; correlation; brand awareness; brand; media analysis; media content; media communication; new media; persuasive communication; quantitative research; social media; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484