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results: 1
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Author:
Zozaya-Durazo, Luisa
;
Sadaba-Chalezquer, Charo
Title:
Disguising commercial intentions: Sponsorship disclosure practices of Mexican instamoms.
Full Text:
Journal:
Media and communication
, 10/2022/1, S. 124-135.
Language:
english
Publication Year:
2022
Publication Type:
research report; periodical article
Descriptors:
actor
;
representation
;
content analysis
;
commercialization
;
consumer
;
brand
;
marketing
;
media analysis
;
media character
;
media content
;
mother
;
new media
;
persuasive communication
;
quantitative research
;
social media
;
language
;
text
;
advertising competence
;
advertising
;
knowledge