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results: 1
from
Author:
Zozaya-Durazo, Luisa
;
Sadaba-Chalezquer, Charo
Title:
Disguising commercial intentions: Sponsorship disclosure practices of Mexican instamoms.
Full Text:
Journal:
Media and communication
, 10/2022/1, S. 124-135.
Language:
english
Publication Year:
2022
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Darsteller
;
Darstellung
;
Inhaltsanalyse
;
Instagram
;
Kommerzialisierung
;
Konsument
;
Markenprodukt
;
Marketing
;
Medienanalyse
;
Medienfigur
;
Medieninhalt
;
Mutter
;
Neue Medien
;
Persuasive Kommunikation
;
Quantitative Sozialforschung
;
Selbstdarstellung
;
Social media
;
Sprache
;
Text
;
Werbekompetenz
;
Werbung
;
Wissen
;
Hybrid advertising
;
Influencer
;
Sponsorship disclosure
