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results: 1
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Author:
Thomas, Robert James
;
White, Gareth Reginald Terence
;
Samuel, Anthony
Title:
Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children.
Journal:
European journal of marketing
, 55/2021/8, S. 2308-2343.
Language:
english
Publication Year:
2021
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Experiment
;
Internet
;
Kind
;
Laengsschnittuntersuchung
;
Konsument
;
Konsumverhalten
;
Markenkenntnis
;
Markenprodukt
;
Marketing
;
Medienkommunikation
;
Motivation
;
Neue Medien
;
Pre-Teen
;
Social media
;
Tagebuchprotokoll
;
Werbung
;
Online brand community
