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Author:
Thomas, Robert James
;
White, Gareth Reginald Terence
;
Samuel, Anthony
Title:
Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children.
Journal:
European journal of marketing
, 55/2021/8, S. 2308-2343.
Language:
english
Publication Year:
2021
Publication Type:
research report; periodical article
Descriptors:
experiment
;
internet
;
child
;
longitudinal study
;
consumer
;
consumer behaviour
;
brand awareness
;
brand
;
marketing
;
media communication
;
motivation
;
new media
;
preteen
;
social media
;
diary method
;
advertising