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from
Author:
Moreira da Silva, Jessica
;
Rodrigues, Michele Bittencourt
;
Matos, Juliana de Paula
;
Mais, Lais Amaral
;
Martins, Ana Paula Bortoletto
;
u.a.
Title:
Use of persuasive strategies in food advertising on television and on social media in Brazil.
Journal:
Preventive medicine reports
, 24/2021/art. 101520, 7 S.
Language:
english
Publication Year:
2021
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Cartoon
;
Crossmedia
;
Facebook
;
Fernsehen
;
Fernsehwerbung
;
Instagram
;
Internet
;
Kommunikationsstrategie
;
Lebensmittelwerbung
;
Markenprodukt
;
Marketing
;
Medienanalyse
;
Medienfigur
;
Medienvergleich
;
Neue Medien
;
Persuasive Kommunikation
;
Sekundaeranalyse
;
Social media
;
Werbetraeger
;
Werbewirkung
;
Werbung
;
YouTube