IZI-database.org : research literature and references on children‘s and educational television

Search IZI-database.org

Search for:

all words

Keywords:

Author / Editor:

Institution:

Title:

Journal:

Publisher Statement:

ISBN / ISSN:

Publication Year:

from: to:

only full text

IZI-Database results

< Back to search results results: 1 from

Author:

Moreira da Silva, Jessica; Rodrigues, Michele Bittencourt; Matos, Juliana de Paula; Mais, Lais Amaral; Martins, Ana Paula Bortoletto; u.a.

Title:

Use of persuasive strategies in food advertising on television and on social media in Brazil.

Journal:

Preventive medicine reports, 24/2021/art. 101520, 7 S.

Language:

english

Publication Year:

2021

Publication Type:

research report; periodical article

Descriptors:

cartoon; crossmedia; facebook; television; television advertising; internet; communication strategy; food advertisement; brand; marketing; media analysis; media character; media comparison; new media; persuasive communication; secondary analysis; social media; advertising medium; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484