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results: 1
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Author:
Roth-Cohen, Osnat
;
Rosenberg, Hananel
;
Lissitsa, Sabina
Title:
Are you talking to me? Generation X, Y, Z responses to mobile advertising.
Journal:
Convergence
, 28/2022/3, S. 761-780.
Language:
english
Publication Year:
2022
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Altersunterschied
;
Demographische Daten
;
Einstellung Haltung
;
Erwachsener
;
Generationenverhaeltnis
;
Handynutzung
;
Information
;
Jugendlicher
;
Junger Erwachsener
;
Kohortenstudie
;
Konsument
;
Konsumverhalten
;
Korrelation
;
Mobile Medien
;
Neue Medien
;
Online-Befragung
;
Smartphone
;
Unterhaltung
;
Werbetraeger
;
Werbewirkung
;
Werbung