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results: 1
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Author:
Roth-Cohen, Osnat
;
Rosenberg, Hananel
;
Lissitsa, Sabina
Title:
Are you talking to me? Generation X, Y, Z responses to mobile advertising.
Journal:
Convergence
, 28/2022/3, S. 761-780.
Language:
english
Publication Year:
2022
Publication Type:
research report; periodical article
Descriptors:
age difference
;
demographic data
;
attitude
;
adult
;
generation gap
;
mobile phone use
;
information
;
adolescent
;
young adult
;
cohort analysis
;
consumer
;
consumer behaviour
;
correlation
;
mobile media
;
new media
;
online survey
;
smartphone
;
entertainment
;
advertising medium
;
advertising effect
;
advertising
