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results: 1
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Author:
Kuehn, Jessica
;
Riesmeyer, Claudia
Title:
Brand endorsers with role model function. Social media influencers' self-perception and advertising literacy.
Full Text:
Journal:
MedienPaedagogik
, -/2021/43, S. 67-96.
Language:
english
Publication Year:
2021
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fan
;
Identifikation
;
Identitaetsbildung
;
Markenprodukt
;
Medienpaedagogik
;
Meinungsbildung
;
Parasoziale Interaktion
;
Person
;
Rezipient
;
Social media
;
Vorbild
;
Werbeprodukt
;
Influencer