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Author:

Kuehn, Jessica; Riesmeyer, Claudia

Title:

Brand endorsers with role model function. Social media influencers' self-perception and advertising literacy.

Full Text:

Journal:

MedienPaedagogik, -/2021/43, S. 67-96.

Language:

english

Publication Year:

2021

Publication Type:

research report; periodical article

Descriptors:

fan; identification; identity formation; brand; media pedagogy; opinion formation; parasocial interaction; person; recipient; social media; model; advertising object

Last update: Apr 11, 2024 // Number of documents: 35484