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Author:
Folkvord, Frans
;
Roes, Elze
;
Bevelander, Kirsten
Title:
Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions.
Full Text:
Journal:
BMC public health
, 20/2020/art. 1677, 8 S.
Language:
english
Publication Year:
2020
Publication Type:
research report; periodical article
Descriptors:
activity
;
influence
;
demographic data
;
attitude
;
experiment
;
health education
;
health knowledge
;
identification
;
internet
;
adolescent
;
young adult
;
consumer behaviour
;
food advertisement
;
brand awareness
;
brand
;
marketing
;
market research
;
media character
;
new media
;
online survey
;
parasocial interaction
;
social media
;
social relationship
;
sport
;
advertising effect
;
advertising