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Author:
Folkvord, Frans
;
Roes, Elze
;
Bevelander, Kirsten
Title:
Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions.
Full Text:
Journal:
BMC public health
, 20/2020/art. 1677, 8 S.
Language:
english
Publication Year:
2020
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Aktivitaet
;
Beeinflussung
;
Demographische Daten
;
Einstellung Haltung
;
Experiment
;
Gesundheitserziehung
;
Gesundheitsinformation
;
Identifikation
;
Instagram
;
Internet
;
Jugendlicher
;
Junger Erwachsener
;
Konsumverhalten
;
Lebensmittelwerbung
;
Markenkenntnis
;
Markenprodukt
;
Marketing
;
Marktforschung
;
Medienfigur
;
Neue Medien
;
Online-Befragung
;
Parasoziale Interaktion
;
Social media
;
Soziale Beziehung
;
Sport
;
Werbewirkung
;
Werbung
;
Social influencer
