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Author:
Kang, Yahui
;
Cappella, Joseph N.
;
Fishbein, Martin
Title:
The effect of marijuana scenes in antimarijuana public service announcements on adolescents' evaluation of ad effectiveness.
Journal:
Health communication
, 24/2009/6, S. 483-493.
Language:
english
Publication Year:
2009
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Bewertung
;
Drogenerziehung
;
Effektivitaet
;
Gemeinnuetzige Werbung
;
Jugendgefaehrdung
;
Jugendlicher
;
Praevention
;
Sekundaeranalyse
;
Werbewirkung
;
Marihuana
