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Author:
Kang, Yahui
;
Cappella, Joseph N.
;
Fishbein, Martin
Title:
The effect of marijuana scenes in antimarijuana public service announcements on adolescents' evaluation of ad effectiveness.
Journal:
Health communication
, 24/2009/6, S. 483-493.
Language:
english
Publication Year:
2009
Publication Type:
research report; periodical article
Descriptors:
evaluation
;
drug education
;
effectiveness
;
nonprofit advertising
;
harmful to youth
;
adolescent
;
prevention
;
secondary analysis
;
advertising effect