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results: 1
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Author:
de Droog, Simone M.
;
Valkenburg, Patti M.
;
Buijzen, Moniek
Title:
Using brand characters to promote young children’s liking of and purchase requests for fruit.
Journal:
Journal of health communication
, 16/2011/1, S. 79-89.
Language:
english
Publication Year:
2011
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Ernaehrung
;
Essverhalten
;
Gesundheitserziehung
;
Kind
;
Kinderwerbung
;
Lebensmittelwerbung
;
Marketing
;
Merchandising
;
Protagonist
;
Vorschulkind
;
Werbewirkung
;
Branding