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Author:
de Droog, Simone M.
;
Valkenburg, Patti M.
;
Buijzen, Moniek
Title:
Using brand characters to promote young children’s liking of and purchase requests for fruit.
Journal:
Journal of health communication
, 16/2011/1, S. 79-89.
Language:
english
Publication Year:
2011
Publication Type:
research report; periodical article
Descriptors:
nutrition
;
eating behavior
;
health education
;
child
;
children's commercial
;
food advertisement
;
marketing
;
merchandising
;
protagonist
;
preschool child
;
advertising effect