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Author:
Scherr, Sebastian
;
Mueller, Philipp
Title:
How perceived persuasive intent and reactance contribute to third-person perceptions: Evidence from two experiments.
Journal:
Mass communication and society
, 20/2017/3 S. 315-335.
Language:
english
Publication Year:
2017
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Beeinflussung
;
Einflussvariable
;
Einstellung Haltung
;
Erwachsener
;
Experiment
;
Medieninhalt
;
Medienwirkung
;
Online-Befragung
;
Persuasive Kommunikation
;
Third-Person-Effect
;
Wahrnehmung
;
Werbewirkung
;
Werbung
;
Zeitschrift
;
Reactance
;
Social desirability