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results: 1
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Author:
Scherr, Sebastian
;
Mueller, Philipp
Title:
How perceived persuasive intent and reactance contribute to third-person perceptions: Evidence from two experiments.
Journal:
Mass communication and society
, 20/2017/3 S. 315-335.
Language:
english
Publication Year:
2017
Publication Type:
research report; periodical article
Descriptors:
influence
;
influential variable
;
attitude
;
adult
;
experiment
;
media content
;
media effect
;
online survey
;
persuasive communication
;
third-person-effect
;
perception
;
advertising effect
;
advertising
;
magazine