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Author:
Herbst, Dieter Georg
Editor / Collaborator:
Schlote, Elke (Mitarb.); Schreiner, Matthias (Mitarb.)
Title:
Cual es la "personalidad" de su marca?. Una conversacion con Dieter Georg Herbst.
Full Text:
Journal:
Televizion
, 24/2011/S, S. 13-14.
Language:
spanish
Publication Year:
2011
details.label.typ_de:
Interview; Zeitschriftenartikel; Zusammenfassung
details.label.keywords_alle_de:
Emotion
;
Identitaet
;
Konsument
;
Konsumverhalten
;
Markenprodukt
;
Marketing
;
Medienwirkung
;
Merchandising
;
Werbeprodukt
;
Werbung
;
Lymbic map
;
Werbepsychologie
