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Author:

Herbst, Dieter Georg

Editor / Collaborator:

Schlote, Elke; Schreiner, Matthias

Title:

Cual es la "personalidad" de su marca?. Una conversacion con Dieter Georg Herbst.

Full Text:

Journal:

Televizion, 24/2011/S, S. 13-14.

Language:

spanish

Publication Year:

2011

Publication Type:

interview; periodical article; summary

Descriptors:

emotion; identity; consumer; consumer behaviour; brand; marketing; media effect; merchandising; advertising object; advertising

Last update: Apr 11, 2024 // Number of documents: 35484