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Author:
van Reijmersdal, Eva A.
Title:
Disclosing brand placements in movies. Effects of disclosure type and movie involvement on attitudes.
Journal:
Journal of media psychology
, 28/2016/2, S. 78-87.
Language:
english
Publication Year:
2016
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Einstellung Haltung
;
Experiment
;
Film
;
Involvement
;
Junger Erwachsener
;
Markenprodukt
;
Online-Befragung
;
Persuasive Kommunikation
;
Studierender
;
Werbeform
;
Produktplatzierung
