>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
van Reijmersdal, Eva A.
Title:
Disclosing brand placements in movies. Effects of disclosure type and movie involvement on attitudes.
Journal:
Journal of media psychology
, 28/2016/2, S. 78-87.
Language:
english
Publication Year:
2016
Publication Type:
research report; periodical article
Descriptors:
attitude
;
experiment
;
film
;
involvement
;
young adult
;
brand
;
online survey
;
persuasive communication
;
undergraduate
;
forms of advertising