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Author:
Matthes, Joerg
;
Naderer, Brigitte
Title:
Children's consumption behavior in response to food product placements in movie.
Journal:
Journal of consumer behaviour
, 14/2015/2, S. 127-136.
Language:
english
Publication Year:
2015
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Essverhalten
;
Experiment
;
Jugendlicher
;
Kinderbefragung
;
Konsumverhalten
;
Markenkenntnis
;
Markenprodukt
;
Pre-Teen
;
Schuelerbefragung
;
Spielfilm
;
Werbefernsehen
;
Werbewirkung
;
Alvin and the Chipmunks
;
Product placement