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Author:

Matthes, Joerg; Naderer, Brigitte

Title:

Children's consumption behavior in response to food product placements in movie.

Journal:

Journal of consumer behaviour, 14/2015/2, S. 127-136.

Language:

english

Publication Year:

2015

Publication Type:

research report; periodical article

Descriptors:

eating behavior; experiment; adolescent; child survey; consumer behaviour; brand awareness; brand; preteen; student survey; feature film; commercial television; advertising effect

Last update: Apr 11, 2024 // Number of documents: 35484