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results: 1
from
Author:
Malik, Christina
;
Wojdynski, Bartosz W.
Title:
Boys earn, girls buy: Depictions of materialism on US children's branded-entertainment websites.
Journal:
Journal of children and media
, 8/2014/4, S. 404-422.
Language:
english
Publication Year:
2014
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Gender
;
Geschlechterrolle
;
Geschlechterunterschied
;
Homepage
;
Inhaltsanalyse
;
Interaktivitaet
;
Internet
;
Internetnutzung
;
Junge
;
Kind
;
Kindermedien
;
Konsument
;
Konsumverhalten
;
Maedchen
;
Markenkenntnis
;
Markenprodukt
;
Marketing
;
Online-Angebot
;
Spielzeug
;
Unterhaltung
;
Werbewirkung
;
Werbung
;
Branded-entertainment
;
Materialismus
