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results: 1
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Author:
Malik, Christina
;
Wojdynski, Bartosz W.
Title:
Boys earn, girls buy: Depictions of materialism on US children's branded-entertainment websites.
Journal:
Journal of children and media
, 8/2014/4, S. 404-422.
Language:
english
Publication Year:
2014
Publication Type:
research report; periodical article
Descriptors:
gender
;
gender role
;
gender difference
;
website
;
content analysis
;
interactivity
;
internet
;
internet use
;
boy
;
child
;
children's media
;
consumer
;
consumer behaviour
;
girl
;
brand awareness
;
brand
;
marketing
;
online offer
;
toy
;
entertainment
;
advertising effect
;
advertising