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Author:
Grunert, Klaus G.
Editor / Collaborator:
Ward, Scott (Hrsg.); u.a.
Title:
TV advertising, product preferences and consumer socialization. A German perspective.
Publisher Statement:
Aldershot: Avebury 1990, S. 177-190, 207-209.
Collection:
Commercial television and European children.
Language:
english
Publication Year:
1990
details.label.typ_de:
Kongressbeitrag; Sammelwerkbeitrag
details.label.keywords_alle_de:
Einstellung Haltung
;
Fernsehnutzung
;
Kind
;
Kognitive Entwicklung
;
Kommerz
;
Soziales Lernen
;
Sozialisation
;
Verstehen
;
Werbefernsehen
