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Author:
Grunert, Klaus G.
Editor / Collaborator:
Ward, Scott; u.a.
Title:
TV advertising, product preferences and consumer socialization. A German perspective.
Publisher Statement:
Aldershot: Avebury 1990, S. 177-190, 207-209.
Collection:
Commercial television and European children.
Language:
english
Publication Year:
1990
Publication Type:
conference paper; contribution
Descriptors:
attitude
;
television use
;
child
;
cognitive development
;
commercialism
;
social learning
;
socialization
;
understanding
;
commercial television