>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
Title:
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents.
Journal:
Young consumers
, 14/2013/2, S. 167-179.
Language:
english
Publication Year:
2013
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Erinnern
;
Fernsehen
;
Fernsehwerbung
;
Gruppendiskussion
;
Jugendlicher
;
Junger Erwachsener
;
Kommunikationsstrategie
;
Konsument
;
Markenkenntnis
;
Markenprodukt
;
Pre-Teen
;
Vorbild
;
Werbekompetenz
;
Werbewirkung
;
Werbung
;
Brand image
;
Celebrity endorsement
;
Celebrity