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Author:

Chan, Kara; Ng, Yu Leung; Luk, Edwin K.

Title:

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents.

Journal:

Young consumers, 14/2013/2, S. 167-179.

Language:

english

Publication Year:

2013

Publication Type:

research report; periodical article

Descriptors:

memory; television; television advertising; group interview; adolescent; young adult; communication strategy; consumer; brand awareness; brand; preteen; model; advertising competence; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484