>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Owen, Laura
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
Title:
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Journal:
Journal of public policy and marketing
, 32/2013/2, S. 195-206.
Language:
english
Publication Year:
2013
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehen
;
Fernsehwerbung
;
Film
;
Kind
;
Kinderwerbung
;
Kognitive Entwicklung
;
Kognitive Faehigkeit
;
Muendliche Befragung
;
Primarschule
;
Schueler
;
Schuelerbefragung
;
Sponsor
;
Vergleichende Untersuchung
;
Verstehen
;
Wahrnehmung
;
Werbekompetenz
;
Werbewirkung
;
Werbung
;
Advergame
;
In-Game-Werbung
